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ShoreTrips logo Shore Excursions - City Tours - Day Activities

Privacy Policy

Effective date: 1st April 2021

Liberty Hospitality LLC, DBA ShoreTrips. (“ShoreTrips”, “us”, “we”, or “our”) is committed to protecting the privacy of your Personal Information. ShoreTrips has created this Privacy Policy (“Policy”) to inform you of our policies regarding the collection, use and disclosure of Personal Information and the choices you have associated with that information.

This Policy applies to all Personal Information collected about you by ShoreTrips when you do any of the following (collectively, the “Services”):

Before using our Services, please carefully read our Terms and Conditions, which you can view here: https://www.shoretrips.com/terms-of-service (“Terms and Conditions”), and this Policy. Unless otherwise defined in this Policy, the terms used in this Policy have the same meanings as in our Terms and Conditions. By using the Services, you agree to the collection and use of your Personal Information in accordance with this Policy and our Terms and Conditions. If you do not feel comfortable with any part of this Policy or our Terms and Conditions, you must not use or access our Services.

We may update this Policy from time to time. We will notify you of any changes by posting the new Policy on this webpage. We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update the “effective date” at the top of this Privacy Policy. You are advised to review this Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

1. Personal Information We Collect

We collect Personal Information when you use our Services, buy tickets or submit Personal Information when requested on our Assets. Personal Information is any information that relates to you, identifies you personally or could be used to identify you, such as your user ID, name, email address, name, phone number, address and payment account number (together “Personal Information”). The types of Personal Information that we may collect about you include, but are not limited to:

a) Information You Provide to Us

We collect information you share with us when you use our Services. For example, when you book shore excursions, we may ask your name, street address, email address, and payment information. When you fill out a form with us, we may collect your name, email, phone, company name and party information. We may also collect your Personal Information in connection with employment at ShoreTrips that you leave at our Site.

ba) Information About Your Use of Our Services

We may collect information about your use of the Services. For example, we may collect information that your browser sends whenever you visit our Service or when you access the Service by or through a mobile device (“Usage Data”). This Usage Data may include information such as your computer’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data. When you access the Service with a mobile device, this Usage Data may include information such as the type of mobile device you use, your mobile device unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use, unique device identifiers and other diagnostic data.

c) Location Data

We may use and store information about your location if you give us permission to do so (“Location Data”). We use this data to provide features of our Service, to improve and customize our Services. You can enable or disable location services when you use our Services at any time by way of your device settings.

d) Information About Your Use of Our Services

We may collect information about your use of the Services. For example, we may collect information that your browser sends whenever you visit our Service or when you access the Service by or through a mobile device (“Usage Data”). This Usage Data may include information such as your computer’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data. When you access the Service with a mobile device, this Usage Data may include information such as the type of mobile device you use, your mobile device unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use, unique device identifiers and other diagnostic data.

e) InformationInformation You Provide to Our Affiliates and Subsidiaries

We may get your Personal Information from a company controlled by or under common control with Hornblower.

2. Cookies and Other Tracking Technologies

We use cookies and similar tracking technologies to track the activity on our Services. Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Other tracking technologies are also used such as beacons, tags and scripts to collect and track information and to improve and analyze our Services.

a) How We Use Cookies

Generally, we use first-party and third-party cookies for the following purposes:

b) Types of Cookies on Our Services

We use the following types of cookies on our Services:

c) Analytics

We may use third-party Service Providers to monitor and analyze the use of our Service. Presently, we use Google Analytics. Google Analytics is a web analytics service offered by Google LLC (“Google”) that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.

For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics, available at: https://tools.google.com/dlpage/gaoptout.

d) Behavioral Remarketing

ShoreTrips uses remarketing services to advertise on third-party websites to you after you visited our Services. We and our third-party vendors use cookies to inform, optimize and serve ads based on your past visits to our Service. We use Google Ads for these purposes. Google Ads remarketing service is provided by Google. You can opt-out of this by visiting the Google Ads Settings page: http://www.google.com/settings/ads.

e) Other Tracking Technologies

ShoreTrips uses remarketing services to advertise on third-party websites to you after you visited our Services. We and our third-party vendors use cookies to inform, optimize and serve ads based on your past visits to our Service. We use Google Ads for these purposes. Google Ads remarketing service is provided by Google. You can opt-out of this by visiting the Google Ads Settings page: http://www.google.com/settings/ads.

f) Your Choices

Your browser may provide you with the option to refuse some or all browser cookies. You may also be able to remove cookies from your browser. You can exercise your preferences in relation to cookies served on our Site by taking the steps outlined below:

3. How We Use Your Personal Information

We will only use your Personal Information as described in this Policy or as disclosed to you prior to such processing taking place.

a) To Provide and Maintain our Service

We will use your Personal Information to provide information or deliver Services that you request and to allow you to participate in interactive features of our Service when you choose to do so. If the applicable information is to be provided or Service is to be performed by a third party, then we will disclose the applicable information to the third party providing the information or performing applicable Services. Your information may be available or provided to third-party service providers and contractors that are contractually obligated to protect your information as disclosed in this Policy.

b) To Provide You with Service-Related Communications

We will send you administrative or account-related information to notify you about changes to our Service. Such communications may include information about Policy updates, confirmations of your transactions, security updates or tips or other relevant transaction-related information. We process your contact information to send you such communications. Service-related communications are not promotional in nature. You are not able to unsubscribe from such communications, otherwise you may miss important developments relating to your account or the Services.

c) To Provide Customer Support or Respond to You

We collect any information that you provide to us when you contact us, such as with questions, concerns, feedback, disputes or issues. Without your Personal Information, we cannot respond to you or ensure your continued use and enjoyment of the Services.

d) To Send You Marketing and Promotional Emails

We may use your Personal Information to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you based on the Services that you already purchased or enquired about unless you have opted not to receive such information. You may opt-out of receiving any, or all, of these communications from us by following the unsubscribe link or the instructions provided in any email we send.

e) For Internal Use

We will use your information to gather analysis or valuable information so that we can improve our Services and to detect, prevent and address technical issues. We may also use your information to monitor the usage of our Services including without limitation search terms entered, pages visited and documents viewed.

f) To Enforce Compliance with Our Terms and Agreements or Policies

When you access or use our Services, you are bound to our Terms and Conditions and this Policy. To ensure you comply with them, we process your Personal Information by actively monitoring, investigating, preventing and mitigating any alleged or actual prohibited, illicit or illegal activities on our Services. We also process your Personal Information to: investigate, prevent or mitigate violations of our internal terms, agreements or policies; enforce our agreements with third parties and business partners; and, as applicable, collect fees based on your use of our Services. We cannot perform our Services in accordance with our terms, agreements or policies without processing your Personal Information for such purposes.

g) To Maintain Legal and Regulatory Compliance

Our Services are subject to certain laws and regulations which may require us to process your Personal Information. For example, we process your Personal Information to pay our taxes, to fulfill our business obligations, ensure compliance with employment and recruitment laws or as necessary to manage risk as required under applicable law. Without processing your Personal Information for such purposes, we cannot perform the Services in accordance with our legal and regulatory requirements.

4. Disclosure of Your Personal Information

We may disclose your Personal Information as described below.

a) Within Our Corporate Organization

ShoreTrips is a part of a corporate organization that has many legal entities, business processes, management structures and technical systems. ShoreTrips may share your Personal Information with this organization in order to provide you with the Services and take actions based on your request.

b) Service Providers

We may employ third-party companies and individuals to facilitate our Services (“Service Providers”), provide the Services on our behalf, perform Service-related services or assist us in analyzing how our Services are used. These third parties have access to your Personal Information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

c) Mergers and Acquisitions

If ShoreTrips is involved in a merger, acquisition or asset sale, your Personal Information may be transferred. We will provide notice before your Personal Information is transferred and becomes subject to a different privacy policy.

d) Disclosure for Law Enforcement

Under certain circumstances, ShoreTrips may be required to disclose your Personal Information if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency). ShoreTrips may disclose your Personal Information in the good faith belief that such action is necessary to:

5. Security of Data

The security of your data is important to us but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. Our security measures include industry-standard physical, technical and administrative measures to prevent unauthorized access to or disclosure of your information, to maintain data accuracy, to ensure the appropriate use of information, and otherwise safeguard your Personal Information. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

6. Retention of Data

ShoreTrips will retain your Personal Information only for as long as is necessary for the purposes set out in this Policy. We will retain and use your Personal Information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes and enforce our legal agreements and policies. ShoreTrips will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer periods.

7. Links to Other Websites

Our Service may contain links to other websites that are not operated by us. If you click a third-party link, you will be directed to that third-party website. We strongly advise you to review the privacy policy of every website you visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party websites or services.

8. Children’s Privacy

Our Services are not directed to anyone under the age of 18 (“Children”). We do not knowingly collect Personal Information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Child has provided us with Personal Information, please contact us. If we become aware that we have collected Personal Information from children without verification of parental consent, we take steps to remove that information from our servers.

9. California Privacy Rights

This section applies only to California residents. Pursuant to the California Consumer Privacy Act of 2018 (“CCPA”), below is a summary of the Personal Information categories, as identified and defined by the CCPA (see California Civil Code section 1798.140 (o)), that we collect, the reason we collect your Personal Information, where we obtain the Personal Information, and the third parties that we share your Personal Information.

a) Personal Information Categories We Collect

We generally collect the following categories of Personal Information about your when you use our Services:

We generally do not collect biometric information, or education-related information. For more information about the Personal Information we collect and how we collect it, please refer to sections 1 and 2 above.

b) Purposes for Processing Personal Information Under the CCPA

We collect your Personal Information for the business purposes described in sections 2 and 3. The CCPA defines a “business purpose” as the use of Personal Information for the business’s operational purposes, or other notified purposes, provided the use of Personal Information is reasonably necessary and proportionate to achieve the operational purpose for which the Personal Information was collected or another operational purpose that is compatible with the context in which the Personal Information was collected.

The following activities are considered “business purposes” under the CCPA: auditing related to a current interaction with the consumer and concurrent transactions, and auditing compliance with laws and other standards; detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity; performing services on behalf of the business, including maintaining or servicing accounts, providing customer service, verifying customer information; repairing errors that impair existing intended functionality; Internal research for technological development; verifying or maintaining the quality or safety of, and improving, upgrading, or enhancing, a service or device that is owned, manufactured by, manufactured for, or controlled by the company.

c) Third Party Sharing

The categories of third parties with whom we may share your Personal Information are listed in section 4 above.

d) CCPA Privacy Rights

If you are a California resident, you have rights in relation to your Personal Information; however, your rights are subject to certain exceptions. For instance, we cannot disclose specific pieces of Personal Information if the disclosure would create a substantial, articulable, and unreasonable risk to the security of the Personal Information, your account with us or the security of our network systems.

Make a Request

Under the CCPA, you may also opt out of sales and sharing your information. Visit our Do Not Sell My Personal Information webpage for more information.

e) Shine the Light Law

If you are a California resident you may request a notice from us describing what categories of Personal Information (if any) we have shared with third parties, including our corporate affiliates, for direct marketing purposes during the preceding calendar year. You may request such notice once a year and free of charge. To request a notice, please email us at privacy@hornblower.com. In your request, please specify that you want a “California Privacy Rights Notice.” We will respond to you with thirty (30) days or as permitted by law.

10.International Transfers of Personal Information

Your Personal Information, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction. If you are located outside United States and choose to provide information to us, please note that we transfer the data, including Personal Information, to United States and process it there.

ShoreTrips will take all the steps reasonably necessary to ensure that your Personal Information is treated securely and in accordance with this Policy and no transfer of your Personal Information will take place to an organization or a country unless there are adequate controls in place including the security of your Personal Information. If you do not want your information transferred to or processed or maintained outside of the country or jurisdiction where you are located, you should not use the Services.

Individuals located in the European Economic Area (“EEA”), the United Kingdom or Switzerland at the time they access our Services, please see section 11, below.

11. Special Notice to Individuals in the European Economic Area, the United Kingdom and Switzerland

This section only applies to individuals that access or use our Services while located in the EEA, United Kingdom and/or Switzerland (collectively, the “Designated Countries”). We may ask you to identify which country you are located in when you use some of the Services or we may rely on your IP address to identify which country you are located in.

When we rely on your IP address, we cannot apply the terms of this section to any individual that masks or otherwise hides their location information from us so as not to appear located in the Designated Countries. If any terms in this section conflict with other terms contained in this Policy, the terms in this section shall apply to users in the Designated Countries.

a) International Transfers of Personal Information

We may store, process and transmit personal information in locations around the world, including locations outside of the country or jurisdiction where you are located. Such countries or jurisdictions may have data protection laws that are less protective than the laws of the jurisdiction in which you reside. If you do not want your information transferred to or processed or maintained outside of the country or jurisdiction where you are located, you should not use our Services.

We transfer your personal information subject to appropriate safeguards as permitted under the applicable data protection laws. Specifically, when your personal information is transferred out of the Designated Countries, we have the required contractual provisions for transferring personal information in place with the third parties to which your information is transferred. For such transfers, we rely on legal transfer mechanisms such as Binding Corporate Rules, Standard Contractual Clauses, or we work with U.S.-based third parties that are certified under the EU-US and Swiss-US Privacy Shield Framework.

b) Our Relationship to You

ShoreTrips is a controller with regard to any Personal Information collected from individuals accessing or using its Services. A “controller” is an entity that determines the purposes for which and the manner in which any Personal Information is processed.

c) Marketing

We will only contact individuals located in the Designated Countries by electronic means (including email or SMS) based on our legitimate interests, as permitted by applicable law or the individual’s consent. When we rely on legitimate interest, we will only send you information about our Services that are similar to those which were the subject of a previous sale or negotiations of a sale to you. If you do not want us to use your Personal Information in this way or to disclose your Personal Information to third parties for marketing purposes, please click an unsubscribe link in your emails or contact us at privacy@hornblower.com. You can object to direct marketing at any time and free of charge.

d) Legal Bases for Processing Your Personal Information

Below is a list of the purposes described in our Policy with the corresponding legal bases for processing.

e) Your Individual Rights

We provide you with the rights described below when you use our Services. We may limit your individual rights requests in the following ways: (a) where denial of access is required or authorized by law; (b) when granting access would have a negative impact on other’s privacy; (c) to protect our rights and properties; and (d) where the request is frivolous or burdensome.If you would like to exercise your rights under applicable law, please contact us at privacy@hornblower.com. When we fulfill your individual rights requests for correct (or rectification), erasure or restriction of processing, we will notify third parties also handling the relevant Personal Information unless this proves impossible or involves disproportionate effort. In certain circumstances, you have the following data protection rights:

Please note that we may ask you to verify your identity before responding to such requests.

If you believe that we have infringed or violated your rights under this Policy, please contact us at privacy@hornblower.com so that we can work with you to resolve your concerns. You also have the right to complain to a data protection authority about our collection and use of your Personal Information. For more information, please contact your local data protection authority in the EEA.

12. Contact Us

If you have any questions about this Privacy Policy, please contact us by email at privacy@hornblower.com.